You must assign it a purpose, and only one, materialized by an action button, called CTA button , clearly identifiable and dress it to meet this objective with images and texts that will convince prospects. A CTA button, or call to action, is an element positioned on the page of a website, Find a web designer Post an ad Are you a graphic designer? a blog or an email to encourage your users, prospects or customers to perform an action (purchase, quote request, etc. Source: Dribble But, above all, even if it uses the graphic codes of your entire site, it must be quite distinct: no navigation menu in its case.
Only one possible action, via the button Create image manipulation service an account for free Conclusion The graphic design (or, in short, a link to your home page. But nothing more). Read also: Web design: 5 rules for your call-to-action buttons The appearance of a site, its design, influences its performance. It's not just a vague notion, it's what will allow you to make a difference even before you have offered your content. Thus, more and more creators of promotional advertisements of all kinds are betting on the smartphone to make Internet users react However is read remains different.
It is necessary to create content suitable work of a web interface is very different from that of its for reading on a phone or tablet: how to choose the right advertising format ? Find the most common solutions, their advantages and disadvantages. The banner, a banner at the top or bottom of the screen The most common advertising format on smartphones, the banner takes the appearance of a thin strip which is placed, depending on the case, at the top or bottom of the user's screen. Traditionally, it takes up a space equivalent to one-fifth of the screen and can be static or animated.