How do you want your customers to describe your brand to their friends? 99designs branding questionnaire for logo design clients The first step in the 99designs logo design process is defining the attributes of your brand, based on an interactive sliding scale. Of course, these aren’t exactly design questions—this belongs more to the field of branding. But considering that logos are one of your strongest vehicles for branding, asking these questions is a necessary first step. Evaluating a brand is one of the first steps in the 99designs logo design process.
We ask clients to define their attributes in some core image manipulation service areas so that designers have a good idea of the brand identity before they even start. Even taking just 5 minutes to consider where a brand falls on these metrics can help you formulate more complex brand inquiries later on. At the end of this step, you should have your own well-informed take on the brand (supported by plenty of notes). From here, you can start brainstorming to distill this information into key words and phrases.
In which designers take their overall brand impressions and expand them into related ideas. Save your favorites—these will support your logo concepts later. But your research isn’t done yet! Step 2. Research the industry — No brand exists in a vacuum. Every company has to contend with the standards of their industry, even if they are doing everything to stand out. Want to learn how to create the perfect logo for your brand? Get the free logo e book! Enter your email to get the e book, along with creative tips, trends, resources and the occasional promo which you can opt-out of anytime.