Instagram Stories, direct from Twitter, WhatsApp stories, Facebook, YouTube all social networks offer content that, being so ephemeral, is destroyed when a day passes (or is stored so that only its owners can see it). LinkedIn has wanted to jump on the bandwagon, but, as always, in its own way, the most professional. LinkedIn stories, the potential The operation of LinkedIn Stories, at first glance, does not differ much from the stories of other social networks. You can upload images or record videos of up to 20 seconds, apply filters and effects, add stickers and text.
Share them with all your followers or with a few, and highlight some of them in the " top of view " of your profile. Oh, you'll have a clickable list, like Facebook, at the top of your timeline. The difference with the queen of stories, Instagram, is that company Business Email List profiles cannot use it . You need to have a personal profile. This puts many brands on the field of play, who must turn their employees into true brand ambassadors. The social network itself has stated that, given the formality and seriousness of the entire professional environment.
LinkedIn wants to offer the other side of the coin: the human side, the person behind each profile . 700 million individuals around the world will be able to share their experiences and their daily lives. Will we talk about LinkedIners soon? If you are a brand, take advantage of the human impulse for your employer branding In your LinkedIn strategy for companies , should you include stories? Yes and no. A resounding yes when it comes to senior management positions, who know the image of the company by heart and can faithfully represent it.