The advantage of spending so many years dedicated to digital marketing is that it allows you to put things into perspective. When I started working in digital marketing, we were “four cats”, and I mean that literally. Both those of us who dedicated ourselves to it, and our audience were minimal percentages. The Internet was a promising trend , very promising (so much so that the digital bubble burst). In this time we have gone from measuring Internet penetration to measuring mobile penetration and in both cases we have run out of scale. And we're looking for the next big thing.
We do not know if they will be innovations that come from afar or something new. We are talking about big data, voice, artificial intelligence, or a combination of all of them. The Internet has gone from essential to essential In one of the last episodes of my podcast To sell, you B2B Email List don't always have to sell ”), I was interviewing Aurora Llanos (IBM Digital Sales Manager), reviewing the changes in digital sales due to COVID. In doing so, we saw a clear trend: the internet has gone from being essential to being essential. In the case of B2B sales we have seen how they are becoming more digital (main topic of the interview), we see how for decades they have been looking for ways to optimize the sales process by shortening deadlines and travel.
For a long time we have seen how sales were becoming more digital, but there was some reluctance to go completely digital. But COVID and confinement arrived and we found that digital sales were the only way. The result is that the "experiment" has not only worked, but both buyers and sellers want it to continue like this. This means accelerating the digitalization process of companies to the maximum. Either you are adapted to this process or you are left out. In certain sectors, you can run out of options. That is why the Internet has gone from being fundamental to being essential.